ARLINGTON, VA – Today is National Registered Dietitians (RD) Day, a fitting celebration of medical professionals who use their expertise in food and nutrition to help people lose weight, manage food allergies, treat diet-related chronic diseases, understand food labels, or simply answer questions about food and diet.
“USA Rice has a long-standing relationship with RDs and uses them as a resource to impart important information about the health benefits of U.S.-grown rice,” said Cameron Jacobs, USA Rice director of domestic promotion. “Last September, we launched the fourth year of the RD Blogger program to promote the U.S.-grown difference through recipe creation along with blog and social posts.”
Six RDs kicked off the new campaign during September National Rice Month to celebrate U.S.-grown rice and focus on the simple and tasty ways to incorporate more rice into your diet. They each created unique, nutrition-focused rice recipes, posted on their blogs and social media platforms, that included USA Rice messaging along with key nutritional benefits of the specific U.S.-grown rice variety used. At the halfway point of the campaign, the recipes and blog posts have generated nearly four million consumer impressions.
“With health and wellness considerations rapidly growing in importance with shoppers, this program allows consumers to hear directly from nutrition experts that rice consumption is a foundational component to a healthy lifestyle in accordance with the Dietary Guidelines for Americans,” said Jacobs. “Our network of RDs do a great job in not only showcasing the versatility and nutritional benefits of U.S.-grown rice, but also dispelling nutrition falsehoods associated with rice.”
To date, eleven original recipes been posted and amplified by USA Rice social accounts: Brown Sugar Glazed Salmon with short grain rice, Fall Chicken and Rice Bake, Caprese Chicken & Rice Casserole, Creamy Coconut Rice with Spiced Salmon Skewers, Easy Chicken Biryani, Wild Rice Pilaf, Basmati Arancini Balls, One Pot Creamy Spinach Rice, Veggie Rice Fritters, Wild Rice Stuffing Casserole, and Shrimp Jambalaya.
In addition to the direct impact of the nutrition influencer program, USA Rice has ownership of all the created digital assets and the new recipes are available to access, print, or share on the
USA Rice consumer recipe database.