AUSTIN, TX – Spotify, a popular online platform that streams music, podcasts, and other audio content, has released “Wrapped,” a yearly summary of user metrics—and according to the data, 2022 was a great year for
The Rice Stuff podcast.
USA Rice’s podcast about all things rice can be listened to on most major podcast platforms, but
Spotify is a major one, and good metrics here bode well for the podcast’s success across all streaming services.
This year alone,
The Rice Stuff has provided listeners with almost 17 hours of content, more than 96 percent of other podcasters in the “science” category on Spotify. Thirty-three percent of
The Rice Stuff’s listeners also follow the podcast, putting it in the top 25th percentile of most followed podcasts. “Wrapped” has identified
The Rice Stuff listeners as “devotees” who are quick to support new releases and tend to play their favorite episodes multiple times.
The Rice Stuff’s most popular episode in 2022 was #46,
Farm Bill 2023 – An Early Look, suggesting listeners are eager to get political analysis from
The Rice Stuff’s insightful, informed guests. Another popular episode was #51,
The Secret Life of Groceries, starring author Benjamin Lorr. This installment seemed to particularly resonate with the Spotify audience, garnering 151 percent more listeners than an average episode.
Overall, 90 percent of
The Rice Stuff listeners on Spotify started tuning into the podcast in 2022, and over the last year, the number of users who follow the podcast increased by 91 percent. With “devotees” tuning in all over the world, from the United Kingdom to Thailand,
The Rice Stuff’s content is reaching more listeners than ever before since its humble beginnings only two years ago.
“It really goes to show that people are eager for the rice content we’re offering, whether you’re in Arkansas or Australia, whether you grow rice or just eat it,” says co-host Michael Klein. “And this is only one streaming service where you can find
The Rice Stuff. I’m sure we’ll be seeing similar encouraging metrics from the many other platforms that host the podcast.”
“This positive wrap-up really speaks to how wonderful our guests are and how relevant the topics we cover are,” says co-host Lesley Dixon. “We couldn’t be more thrilled and flattered that the content we’re creating is resonating with so many people, and expanding beyond what could be considered a niche audience.”
Liking, following, and sharing podcasts on platforms like Spotify is the best way to promote and support shows, and helps creators make the best content possible for their listeners—Klein and Dixon always greatly appreciate the feedback.
New episodes of
The Rice Stuff are published on the second and fourth Tuesday of every month and can be found on Apple Podcasts, Google Podcasts, Spotify, and Stitcher.