U.S. rice -- always on the sunny side
Mar 31, 2025
KAOHSIUNG, TAIWAN – Last month, USA Rice showcased mochi (sweet rice cakes) and kombucha (fermented beverage) made from U.S. rice at the Sunshine Island Vibe Fest, organized by the Kaohsiung City Government and stationed at the Central Park, a high-traffic spot in Kaohsiung City. Kaohsiung is Taiwan’s third largest populated city and the country’s largest port.
The U.S. Department of Agriculture Agricultural Trade Office (USDA/ATO) coordinated the two-day event, that attracted nearly 140,000 people, to showcase U.S. products to local consumers.
“Collaborating with the ATO is a great way to promote the benefits of U.S. rice,” said Steven Chu, USA Rice manager of Asia promotions. “USA Rice interacted with 3,000 visitors introducing them to high quality U.S. rice and its premium texture and flavor leading to more than 700 rice products being sold.”
Taiwan was the United States’ fifteenth largest export market last year with more than $50 million of U.S. rice destined to the island.