Explore the U.S. Rice Industry

Visit rice fields & mills to discover the U.S.-grown rice difference in this chef-hosted virtual tour.

Think Rice, Think Powerful Nutrition

Whether you want to improve your nutrition, lose weight, boost your energy, or simply nourish your body, rice can help you achieve your goals. This tiny, but mighty, grain packs a serious nutritional punch.


Scoop filled with rice | Think Rice
  • “Free Food”

    U.S. rice is naturally sodium-, cholesterol-, gluten-, and GMO-free.

  • 100 Calories

    One half-cup serving of cooked rice contains around 100 calories.

  • Energy Booster

    Rice is a complex carbohydrate that helps fuel your body and brain.

  • Whole Grain

    One cup of cooked brown rice provides two of the three recommended daily servings of whole grains. Wild, black, red, and purple rice are also 100% whole grain.

  • 15+ Vitamins & Minerals

    Rice is a source of more than 15 essential vitamins and minerals including, folic acid, B vitamins, potassium, magnesium, selenium, fiber, iron, and zinc.

Cooking Rice 101

Anyone can make perfect rice.  Check out our rice cooking tips and find the cooking method that works best for you.


Learn More

Side view of arugula and rice salad in a blue bowl.
Background image of a combine harvesting rice.