Image of a green combine harvesting rice.

Why Rice

Why is Rice Right for Foodservice?

U.S.-grown rice has long been a smart menu choice for operators as few ingredients in a chef’s pantry provide more interesting textures, flavors, versatility, and profit potential than rice. Here are some of our favorite reasons why U.S.-grown rice is great for foodservice: 

Simple Storage: Rice stores well without requiring costly refrigeration or freezer space. Kept in a cool place, milled rice lasts indefinitely, and brown rice lasts for several months—even longer when refrigerated.

Easy to Make: Rice holds well and takes no special skill to prepare. Low labor cost means higher profits.

Inexpensive: Rice is a low-cost ingredient that provides great plate coverage, reducing your need for expensive center-of-the-plate proteins. Think jambalaya, paella, risotto, fried rice—all potentially low-cost, high-margin dishes.

Unlimited Options: U.S.-grown rice is widely available and comes in every shape, size, color, and variety you can think of. Rice is also available in “instant” formats making it feasible for all types of operations even QSR.

Flavorful: Different varieties of U.S.-grown rice bring different flavor profiles and aromas to the dish. Rice is also available in blends and seasoned mixes, adding flavor interest and creating shortcuts for delicious finished dishes.

Global: As a dietary staple for more than half of the world’s population, rice roams the globe. It’s an essential component of the ethnic cuisines today’s patrons love, including Thai, Indian, Japanese, Chinese, Vietnamese, Turkish and more. With rice on your menu, you can take your patrons around the world.

Limit Waste: Rice revitalizes leftovers and there are many applications for which day-old rice is ideal. Excess ingredients such as vegetables and cooked proteins can be combined with rice in tasty stir-fries and pilafs. By utilizing leftover rice, restaurants can reduce the amount of revenue lost from food waste. That’s found money!

Takeout Friendly: Rice travels well making it perfect for delivery or to-go orders. Rice maintains its flavor and texture during delivery so you can ensure a quality customer experience regardless of delivery time and U.S.-grown rice provides the ideal foundation for takeout options.

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