FORT WORTH, TX - Passengers on American Airlines and Frontier Airlines will be able to learn a lot about rice this summer thanks to a unique partnership between USA Rice and the airlines.
The U.S. rice industry is being highlighted by Talk Business 360, the service that produces original programming for the airlines. The two and a half minute video gives viewers a quick primer on the rice industry - including where rice is grown, how much is exported, and how efficient and environmentally responsible U.S. rice farmers are. The video also includes interviews with Arkansas growers Jennifer James and Joe Rennicke and Louisiana's Kevin Berken.
The video will air on American Airlines on demand in First and Business Class, and be available online as well. With only one cabin class on Frontier, the video will be one of several playing for all passengers prior to take-off, and then be available to passengers on demand in flight. The USA Rice video is expected to reach more than 750,000 passengers this summer.