ARLINGTON, VA -- After months of hard work, diligent research, and tireless attention to detail, the new and improved
USARice.com is ready for its debut. The redesigned website features a bold, modern style that lends the U.S. rice industry the strong digital presence it deserves, and creates an experience that is streamlined and intuitive, laying out resources and information so that both members and non-members can find exactly what they need, when they need it.
“USA Rice is the national leader and go-to resource for the rice industry, so we wanted our website to reflect that,” said Katie Maher, director of strategic initiatives at USA Rice, who spearheaded the redesign project. “It was important for us to listen to the needs and suggestions of members and staff, and that feedback provided the foundation for our redesign. Not only is the site easier to use, but it also has a lot of innovative new features that we think members will appreciate.”
Visitors exploring the revamped USARice.com will find new resources at their fingertips, including full board and committee listings, detailed overviews of international markets highlighting USA Rice promotional activities, and a calendar of upcoming industry events. Members also benefit from a personally tailored Member Documents portal that provides access to the USA Rice eBrief, talking points on current issues, meeting materials, and more.
One of the most exciting new features is an innovative search tool designed by USA Rice that will help rice farmers find conservation programs available in their state.
The reorganized site forges a clearer path for web traffic to its sister site, the consumer-facing ThinkRice.com, making it easier for visitors to find rice recipes, nutrition information, foodservice trends, teaching tools, and facts about U.S.-grown rice.
The Rice Foundation now has its own designated place within the USA Rice website, highlighted clearly at the top of the homepage, which showcases all the great work it does for the rice industry. The site-within-a-site shares recent news on the Foundation’s activities, as well as information on research projects and easy access to apply for the Leadership Program.
“It’s been a long planning and production process, but now that the new website is up and running, we are excited for everyone in the rice industry and beyond to click through and see what USA Rice is all about,” said USA Rice President & CEO Betsy Ward.