ARLINGTON, VA – USA Rice’s domestic promotion programs are all about reaching out to consumers, chefs, and food professionals where they work with and purchase rice. But what do you do when the retail and foodservice worlds are turned on their heads by a global pandemic? You adapt, of course.
USA Rice Director of Domestic Promotion Cameron Jacobs joined The Rice Stuff
podcast to explain how the programs he manages had to change course and meet likely rice consumers in a new space.
“One thing the pandemic has showed us is that rice is still a major part of people’s lives – no matter how their day-to-day has changed,” said Jacobs. “If there’s any silver lining in all of this, it’s that people are rediscovering rice and we want to help them make the most of it for them and their families.”
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