The Rice Stuff Podcast Looks at Adapting Promotions to a COVID-19 Stage

Black bag with "Get Creative Start With Rice" written on side filled with bag of rice and rice cooker in a box
An apt and timely slogan
Sep 22, 2020
ARLINGTON, VA – USA Rice’s domestic promotion programs are all about reaching out to consumers, chefs, and food professionals where they work with and purchase rice.  But what do you do when the retail and foodservice worlds are turned on their heads by a global pandemic?  You adapt, of course.

USA Rice Director of Domestic Promotion Cameron Jacobs joined The Rice Stuff podcast to explain how the programs he manages had to change course and meet likely rice consumers in a new space.

“One thing the pandemic has showed us is that rice is still a major part of people’s lives – no matter how their day-to-day has changed,” said Jacobs.  “If there’s any silver lining in all of this, it’s that people are rediscovering rice and we want to help them make the most of it for them and their families.”

New episodes of The Rice Stuff are published on the second and fourth Tuesday of every month and can be found on Apple Podcasts, Google Podcasts, Spotify, and Stitcher.  All episodes and additional information can be found on the podcast’s dedicated website at  The site includes a “Podcast 101” section on the “About” page for people new to the medium and a means to reach out to the show hosts and guests via the “Talk to Us” button.