USA Rice's Cameron Jacobs dispenses rice-centric prizes and info for lucky winners at the Think Rice wheel
Oct 12, 2023
DENVER, CO – Over this past weekend, USA Rice attended the annual Academy of Nutrition and Dietetics’ Food & Nutrition Conference & Expo (FNCE) here, the world's largest meeting of food and nutrition experts and registered dietitian nutritionists.
Thousands of dietitians, food policy makers, healthcare providers, nutrition scientists and researchers, and food industry leaders convened to explore the latest trends and offerings in food, nutrition, and health.
USA Rice was among the more than 200 exhibitors set up in the Expo Hall. Visitors to the booth heard about USA Rice nutrition and foodservice offerings while having the opportunity to ask questions of USA Rice staff.
“We fielded questions about nutrition and food safety, promoted the U.S.-grown difference,
and distributed industry resources that included recipes, research one-pagers, and teaching tools developed specifically for dietitians,” said Cameron Jacobs, USA Rice senior director of domestic promotion who attended the trade show. “We also debuted two new handouts, the Ready Set Rice Cooking Playbook and How to Build a Better Rice Bowl brochure, that, like all our resources, are available from the Health & Nutrition link on thinkrice.com.”
The USA Rice booth featured an interactive rice display that explained the differences in U.S.-grown rice varieties from grain size to applications and nutritional components. And, of course, everyone got a chance to play the famous Think Rice trivia wheel.
Attendees were surveyed on rice usage, applications, nutritional reputation, and the importance of the product of origin claims to gain stronger insight on rice attitudes and usage. Survey results will be published in the USA Rice Daily as soon as they are finalized.
“Every year we look forward to this conference because of all the personal connections made with the various stakeholders responsible for supporting healthy lifestyles and shaping food policy,” said Jacobs. “This engagement with dietary professionals gives us a better understanding of current consumer interests and illuminates areas of concern that, in turn, helps guide development of USA Rice educational materials.”