ARLINGTON, VA – Artificial Intelligence (AI) is one of the buzziest of buzz phrases these days, and while how exactly the technology is best and safely deployed remains a source of debate, there is no dispute that it is having a massive impact on our world, and ignoring or discounting the tool will likely prove fatal to your business.
USA Rice is thrilled to be bringing AI and data innovator, CPG strategic expert, and co-founder of 6 Seeds, Andreas Duess, to the 2024 USA Rice Outlook Conference for a session entitled, “How AI is Reshaping Consumer Food Choices: Thriving Against Your Biggest Competitors.”
In today's food and drink industry, understanding consumer preferences, and delivering against them, is essential for success and separates thriving businesses from those left behind. This is where AI emerges as a game-changer, offering small and medium-sized brands the insights and strategies needed to outcompete industry giants.
“AI helps us to analyze vast amounts of data to forecast future trends with unprecedented accuracy,” explained Duess. “Imagine anticipating shifts towards healthier options or predicting the impact of drugs like Ozempic on food consumption. This foresight empowers decisions across the entire value chain, from planting to marketing and sales.”
Duess says consumers have never been more multifaceted, with their choices shaped by health concerns, cultural trends, and even subconscious biases. AI helps decode these complexities, unveiling hidden patterns in consumer behavior. This deep understanding allows the user to uncover new market segments and position products to resonate with evolving consumer values.
“AI's benefits permeate the entire rice industry. Farmers can use it to optimize resource use, millers and processors can enhance consumer understanding and develop innovative rice-based products, and marketers can use AI tools to refine packaging and messaging to connect more effectively with target audiences,” Duess says.
The December 9 session will offer real world examples of this technology in action and Duess will demystify AI in the retail food space. But the only way to be empowered is to attend the 2024 USA Rice Outlook Conference.
Register today to secure your spot.