ARLINGTON, VA – It’s estimated there are more than 2,000 food brands in the U.S. market and 15,000 new food products are introduced each year. The rice aisle is no exception, and the
current episode of
The Rice Stuff podcast, “So You Want to Start a Rice Brand?” features two guests who have done just that.
Pam West, business manager for Honestly Texas Rice, Texas Rice Milling, and Brookshire Drying Company, and Sam Schneider, owner of Inland Cape Rice Company, join hosts Michael Klein and Lesley Dixon to discuss their brands and what they learned along their marketing journey.
Pam and Sam discuss the challenges and rewards of starting a brand, from first figuring out a product name to the importance of telling your story to today’s consumers, and the thrill of competing in the HEB Quest for Texas Best competition.
All that, plus, using your brand to support FFA and charitable organizations making the world a better place, and Michael and Lesley talk brand loyalty from TVs to nutrition supplements.
New episodes of
The Rice Stuff are published on the second and fourth Tuesday of every month and can be found on your favorite podcast services or
www.TheRiceStuffPodcast.com.