Fareway Dietitians Think Rice for “CentsAble” Health

Mar 29, 2016
Massaging rice messages
ARLINGTON, VA -- From February through April, USA Rice is partnering with retail dietitians at Fareway, a Midwest grocery chain with more than 100 stores in Iowa, Illinois, Minnesota, and Nebraska, to inform shoppers of the many benefits of U.S.-grown rice.  The three month promotion kicked-off in February with a U.S. rice feature in the store magazine and also includes website and social media placements.  

Fareway’s CentsAble Health magazine is published every three months featuring recipes, nutrition news, and fun activities for kids.  The February – April issue highlights U.S.-grown rice nutrition messaging and the “Think Rice” logo, along with USA Rice’s recipe for Mandarin Orange Rice and Shrimp Lettuce Wraps, as part of a larger piece about nutrients to focus on for optimal exercise performance.  The magazine is distributed in all stores, reaching more than 120,000 shoppers and is archived online at Fareway.com, reaching more than 66,000 unique visitors per month.

Fareway also is featuring three Facebook posts about U.S. rice.  February’s post shared USA Rice’s Wild & Brown Rice and Massaged Kale Salad and reminded shoppers to think rice for a healthy heart, while the March post highlights National Nutrition Month and promotes the nutritional benefits of brown rice with USA Rice’s recipe for Mandarin Orange Rice & Shrimp Lettuce Wraps to boost whole grain intake.  Both posts garnered more than 67,000 likes.

“I'm so happy we could get positive messages about U.S. rice out to consumers through our magazine, website, and social media,” said Whitney Packebush, Fareway’s corporate dietitian. “Promoting a nutritious, affordable option to Fareway shoppers during this busy time was a huge success!”

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