Menu
About Us
The Rice Foundation
Shop
ThinkRice.com
Sign Out
Login
Go
Discover U.S. Rice
Find a Supplier
Rice Supplier Directory
Associated Services Directory
Trade Lead Form
Exporting U.S. Rice
International Markets
Market Information
Trade & Access
Food Aid
International Webinar Series
Rice 101
U.S. Rice Facts
Meet U.S. Rice Farmers
How Rice Grows
Where Rice Grows
Rice Resources
Rice Recipes
Health & Nutrition
Rice in Foodservice
National Rice Month Scholarship Contest
News & Events
Publications
USA Rice Daily
Whole Grain
The Rice Stuff Podcast
Domestic Usage Report
USA Rice e-Brief
Rice Eating Occasions Report
Meetings & Events
Calendar
USA Rice Outlook Conference
Sponsors
Presentations
RMA Convention
Media Center
Photo Library
Videos
USA Rice Daily
Contact Us
Industry Resources
Farm Tools
RMA Online
Member Documents
Useful Links
Market Information
Rice Leadership Development Program
USA Rice Boards & Committees
USA Rice Staff
Become a Member
Government Affairs
Key Issues
Commodity Support Programs
Conservation Programs
Crop Protection Tools
Environment & Resources
Food Aid
Food Safety & Labeling
Trade & Access
Advocacy
Advocacy Toolkit
USA Rice PAC
Sustainability
Sustainability Report
Sustainability Webinar Series
Meet U.S. Rice Famers
Conservation Program Search
Search Now
Climate-Smart Commodities
Rice Stewardship Partnership
U.S. Rice Industry Sustainability Goals
USA Rice Sustainability Award
Foodservice Audience Gets the Read on Rice
Feb 21, 2017
U.S. rice on the front line for foodservice
ARLINGTON, VA -- This past fall, USA Rice participated in the International Foodservice Editorial Council (IFEC) conference that brings together foodservice publications, publicists, and manufacturers to discuss and share ideas for the upcoming calendar year.
USA Rice met one-on-one with 11 foodservice publication editors to provide them with information about USA Rice foodservice programs, and to help them build editorial content beneficial to the entire U.S. rice industry.
“Our promotions in these publications, combined with editorial placements where we provide specific content, will definitely increase the visibility of U.S. rice,” said John Hasbrook, USA Rice Foodservice Subcommittee Chairman. “Participating in this conference lets us see what the foodservice community is looking at, what food trends they’ll be reporting on, and how we can support them with our recipes, photography, and information such as research, trend reports, and operator success stories.”
For example, an upcoming placement in the March/April edition of Flavor & the Menu, U.S.-grown rice will be featured in a 1/3 page print ad as well as a separate story featuring a USA Rice recipe and food photography for no additional cost.
“Future editorial opportunities to put the focus on U.S. rice include grains, healthy eating, build-your-own bowls, and ingredient versatility features, among others,” said Hasbrook. “We know these publications are the go-to sources for chefs when creating new, interesting recipes so we’re there showing the foodservice community how rice can help them innovate their menu and meet the needs of today’s customers.”
Sign-Up for the Daily
Email Address
Click to add
(?)
First Name
Click to add
(?)
Last Name
Click to add
(?)