ARLINGTON, VA -- It’s September National Rice Month! And USA Rice is calling for members to post images from their rice farms on their social media channels, along with the hashtag #ThinkRice, as part of a strategic initiative to increase consumer engagement.
“The goal of this social media contest is to tell the story of rice in a visual way so consumers can begin to think of their food more critically,” said Michael Klein, vice president of Marketing, Communications, and Domestic Promotion. “We want to bring awareness to the fact that rice is grown right here in the United States so when people see rice on the supermarket shelves, they will be more inclined to seek out that ‘Grown in the USA’ label in support of U.S. rice farmers.”
Even though harvest is at the forefront of everyone’s minds right now, contest entries are not limited to this phase of rice production. Members can post any and all pictures that depict the various stages rice goes through before ending up on our plates.
“The goal USA Rice will compile all of the submissions, post them on Facebook, and call on the public to vote for their favorite image.
The person who submits the photo with the most “likes” will receive a free registration to the 2016 USA Rice Outlook Conference held December 7-9 in Memphis, Tennessee.
Members have until October 1 to submit their favorite rice images or send contest entries via email to cklem@usarice.com.