It's great when you win
Oct 31, 2019
PHILADELPHIA, PA -- This week, USA Rice headed to Philadelphia to interface with more than 10,000 dietitians, food policy makers, healthcare providers, nutrition scientists and researchers, and food industry leaders from around the globe at the Academy of Nutrition and Dietetics’ 2019 Food & Nutrition Conference & Expo (FNCE).
As an exhibitor, USA Rice pushed U.S. rice messaging, answered nutrition and food safety questions, addressed arsenic concerns prompted by recent news reports, and continued to promote and distribute the “RD-Approved Guide to U.S.-Grown Rice” toolkit that has become a go-to resource within the nutrition world.
Visual aids and an interactive display at the USA Rice booth explained the differences in U.S.-grown rice varieties from grain size, to applications, and nutritional components.
“The FNCE show is an event we look forward to each year because of the personal interaction with audiences responsible for supporting healthy diets and shaping food policy,” said Cameron Jacobs, USA Rice director of domestic promotion, who staffed the booth. “We talk about the importance of U.S.-grown rice in healthy diets, highlight new programs, make invaluable connections within the nutrition space, and position USA Rice as the ultimate resource for all things rice.”
In addition to traditional offerings including the ever-popular Think Rice trivia wheel, USA Rice conducted a survey of more than 70 health professionals to gain stronger insight on rice attitudes and usage.
“The industry feedback we receive from the survey and one-on-one conversations gives us a better understanding of current consumer interests, and pinpoints areas of concern that helps guide development of USA Rice educational materials going forward,” continued Jacobs.