ARLINGTON, VA -- Last week, USA Rice debuted two new resources promoting the use of U.S.-grown rice bowls for both foodservice operators and nutrition-oriented consumers. The
Bowl-A-Tize Your Menu video demonstrates how simple it is to add rice bowls to a menu and incorporate them into an operation’s to-go program and the
Build a Better Rice Bowl brochure promotes the nutritional benefits of rice bowls and showcases how to easily create and customize these bowls at-home. Both resources guide their target audiences through rice bowl best practices and highlight past USA Rice bowl recipes.
The
Bowl-A-Tize Your Menu video builds off the messaging from the Rice to the Rescue program’s Rice Takeout and Delivery Guide and positions rice bowls as the optimal option for to-go programs. The instructional video, meant for foodservice owners and operators, features recipe tutorials that walk viewers through takeout-friendly rice concepts and recipes. Dishes presented are a Superfoods Bowl, Creamy Parmesan Rice Bowl, and a Poké Bowl.
The
Build a Better Rice Bowl in 4 Easy Steps brochure promotes the nutritional benefits of rice bowls and provides consumers with instructions to create a bowl customized to their liking using U.S.-grown rice. The tri-fold brochure includes consumer meal prep tips and highlights two USA Rice grain bowl recipes, Firecracker Salmon Rice Bowl and Tumeric Basmati Power Bowl.
“Rice bowls continue to dominate the culinary landscape both at-home and in restaurants. They are nutritious, easy to make and prep, completely customizable, and affordable,” said Cameron Jacobs, USA Rice director of domestic promotion. “That said, USA Rice has made a concerted effort to promote rice bowls and provide supportive resources that encourage increased rice bowl consumption while using U.S.-grown rice as the base.”
The
Bowl-A-Tize Your Menu video can be viewed
here and is available for member download. The
Build a Better Rice Bowl in 4 Easy Steps brochure is available in print by request or digital download.