Get to Know U.S. Jasmine Rice

Jasmine rice has become one of the fastest-growing rice varieties in the United States, and with its delicate aroma and soft, tender texture it’s not hard to see why. Jasmine rice is known for its signature buttery and slightly sweet aroma that can be compared to freshly made popcorn and that subtle fragrance comes from a naturally occurring compound that is also found in baked bread. Unlike other long-grain rice varieties, its starch content is slightly different which, once cooked, allows for slightly clingy grains. This makes Jasmine rice an ideal complement to everything from Asian-inspired dishes and grilled proteins to grain bowls, soups, and vegetable-forward meals.

As consumers continue to explore new flavors and cuisines, jasmine rice has emerged as a favorite for home cooks and restaurant chefs alike for its cross-cultural versatility. Its growing popularity reflects a broader interest in globally inspired ingredients that are flavorful, versatile, and easy to prepare at home.

Jasmine Rice – It’s in the Numbers

According to Datassential consumer and menu trend data, the popularity of jasmine rice continues to rise across the United States:

The numbers clearly tell a story. The data highlights jasmine rice’s growing presence in social media trends, on restaurant menus, and in homes kitchens across the United States.

For consumers looking to incorporate more whole grains into their diets, brown jasmine rice offers the same distinctive aroma and flavor profile in a whole grain format. Because it retains the bran layer, brown jasmine rice delivers a slightly nuttier flavor and heartier texture while maintaining all of the characteristics that make jasmine rice so unique.

Whether choosing white or brown U.S.-grown jasmine rice, consumers can enjoy an affordable, easy-to-prepare ingredient that fits seamlessly into almost every meal. From quick weekend dinners to globally inspired recipes, domestic jasmine rice offers an effortless way to add flavor and variety to any weekly meal rotation.

Discover U.S.-Grown Jasmine

To help consumers learn more about this growing U.S.-grown rice variety, USA Rice launched the “Fall in Love with U.S.-Grown Jasmine Rice” campaign, highlighting the quality, sustainability, availability, and authenticity of jasmine rice grown by American farmers. 

Visit the campaign page to explore recipes, learn more about U.S.-grown jasmine rice, and see a lineup of the American rice brands offering U.S.-grown jasmine today.

Jasmine Rice Recipes