USA Rice at Miami Trade Show

Join the crowd at the booth in Miami
Oct 28, 2015
MIAMI, FL – This week, USA Rice exhibited here at the 19th Americas Food and Beverage Show and Conference, the largest Americas focused food and beverage trade show in the Western Hemisphere.  More than 500 exhibitors hailed from the U.S. and Latin America as well as Korea, Thailand, Turkey, and the show’s country of honor, Algeria.  

The USA Rice booth, in the USA pavilion, provided brochures and samples of rice cooked by USA Rice’s Chef Javier of Guatemala and the four winners of the Colombian chef competitions conducted earlier this year. (see the USA Rice Daily, June 29, 2015)
“This was our first time attending and exhibiting at this show and we gathered more than a dozen quality trade leads,” said Sarah Moran, USA Rice director of international promotion.  “Large, well-known grocery chains, existing importers, as well as new importers to the region approached us expressing interest in U.S. rice.  We’ll work with our members to follow up on all of them.”

The trade show also hosted seminars, including a discussion on “Top Food and Restaurant Trends across the U.S.”  Presenters there stressed the need for brands to tell their “people story” to consumers.  This is something USA Rice has already taken to heart, with the “Meet Our Farmers” section of the consumer website that is promoted via several social media channels.

“There was a high caliber of attendees in this year’s show and I think this was a great venue to showcase USA Rice,” said Ernesto Baron, USA Rice’s representative for Central America/Andean.  “This region is growing very rapidly, and rice is popular and even intrinsic in a lot of cultures.  People requested samples of U.S. rice as well as general trade information and I think they were pleased with our booth and the information we had for them.  This was definitely worthwhile.”

Sign-Up for the Daily

Recent Articles

  • USA Rice Debuts New “RD-Approved Guide to U.S.-Grown Rice”

    Oct 19, 2018

    USA Rice released a new nutrition and varietal toolkit for registered dieticians and consumers alike, to teach them about varieties of rice grown in the USA and the nutrients behind those varieties. Full story
  • food forward pic Food Experts Want to Know What Makes Young Consumers Tick

    Oct 18, 2018

    Food industry leaders and innovators gathered last week to discuss consumer trends, public health, and technological developments in agriculture and farming at the Food Forward summit. Full story
  • USA Rice Represented at the China International Rice Festival

    Oct 17, 2018

    Dr. Tim Walker, general manager at Horizon, Ag. LLC, represented USA Rice and the U.S. rice industry at the China International Rice Festival and 2nd International Rice Forum held here last week. Full story
  • USA Rice Meets with WTO Officials as China Cases Advance

    Oct 17, 2018

    The second of two cases filed against China by the United States in the World Trade Organization's (WTO) legal system advanced this week and USA Rice COO Bob Cummings met with attorneys from the Office of the U.S. Trade Representative arguing the case as well as key country delegations to the WTO. Full story
  • Rice Has Got It Going On!

    Oct 16, 2018

    Raceland Sugar Mill opened up its facility to host a tour and meeting for members of Louisiana commodities from across the state. Secretary of Agriculture Sonny Perdue was there, along with Congressmen Ralph Abraham and Garrett Graves, Louisiana Commissioner of Agriculture Dr. Mike Strain, and State Senator and sugar producer Brett Alain. Full story