ARLINGTON, VA – USA Rice Senior Director of International Trade for the Western Hemisphere Asiha Grigsby joins the
latest episode of the podcast to take cohost Michael Klein on a tour of her markets – from Canada to Colombia and everywhere in between.
She explains how and why USA Rice uses micro-influencers in South America and the creative way the industry is reaching Haitian consumers during this difficult time for the island nation. They also talk about the art of subtly teaching Mexican kids and their parents about U.S. rice with a virtual reality game and how her team is navigating the important Canadian market where consumer attitudes are still raw from the political war of words earlier this year.
It wouldn’t be an episode if Michael didn’t throw shade at trade cheats India and Thailand, so he does ring some alarm bells about them sneaking into good markets in our backyard.
All that, plus spoiled surprises, conspiracies, a trip to Senegal, Asiha evaluating Michael’s Spanish, and more.
New episodes of
The Rice Stuff drop on the second and fourth Tuesday of every month. You can listen wherever you get your podcasts or at
www.TheRiceStuffPodcast.com.