International Markets

Canada
Canada shares the world’s longest international border with the United States and is a top market for U.S. rice. Canada does not produce any rice. It grows wild rice, which is not a true rice, but the seed of an aquatic grass. The majority of rice on store shelves that is consumed in Canada is grown in the U.S. Essentially, U.S.-grown rice is as local as it gets for Canadians.
Central America
China
“Have you eaten rice yet?” is a common Chinese expression used as a way to say hello. Per capita rice consumption in China is estimated at 221 pounds per year, nearly 10 times U.S. per capita consumption and one of the highest in the world. China is the largest importer of rice, bringing in over 5 million tons annually. The U.S. rice industry has been working for over a decade to gain access to the Chinese market and while progress has been made, we are not yet to the finish line.
Colombia
Rice is a staple in Colombia whose 50 million people have a high domestic consumption level of more than 1.6 million tons per year. Traditional dishes such as Bandeja Paisa (white rice, red beans, ground beef, plantain, sausage, fried pork skin, corn patty, avocado, and a fried egg) can be found on the table year-round.
Cuba
Cuba is a small Caribbean island 93 miles south of Key West, Florida with a population of over 11 million. Once the number one export market for U.S. rice, exports evaporated when the U.S. imposed an embargo against Cuba. Given their large consumption of rice at 190 lbs per capita annually, Cuba remains a large consumer of rice and will be a top market for U.S. rice once again.
Ghana
Haiti
Haiti is a beautiful mountainous country that makes up the Western third of the island once known as Hispaniola, sharing a border with the Dominican Republic. Haitians prefer to eat rice on a daily basis, consuming about 115 lbs annually per capita.
Hong Kong
Hong Kong produces no rice yet eats nearly 100 pounds per capita annually and thus is dependent upon imports. Hong Kong is a truly open market (like the U.S.!) with no quantitative or qualitative restrictions and no tariffs on imported rice.
Iraq
Japan
Japan is the United States’ second largest milled rice export market in terms of volume and first in terms of value. Many rice farmers in California grow varieties such as Koshihikari, Akitakomachi or sweet rice specifically for the Japanese market though the majority of imports are Calrose. Japan has recently subsidized super premium quality rice and rice for feed use for domestic Japanese farmers, resulting in an insufficient supply of reasonably priced rice favored by the foodservice industry. This provides a large opportunity for imported rice, such as U.S. rice.
Jordan
Jordan is the largest single Arab market for U.S. medium grain rice exports and continues to be a growth market. Jordan is one of the four driest countries in the world, making the country heavily reliant on food imports including rice. Rice is a staple and the average yearly consumption is estimated at 53 lbs. per capita, yet the country produces no rice. The most popular national dish, mansaff, uses U.S. medium grain rice.
Mexico
Mexico is the largest export market for U.S. rice and has been for years. In 1994 they entered into the North American Free Trade Agreement with Canada and the United States. Since then Mexico’s economy has grown exponentially. The country currently manages a $2.4 trillion economy, which is 11th largest in the world. Mexico’s population of nearly 125 million people is a critical component of U.S. trade.
Saudi Arabia
Rice is the main dish in Saudi Arabia and is usually served twice daily. Saudi Arabia is the Middle East’s second largest importer of long grain rice; they do not produce rice and thus depend entirely on imports. Rice is imported freely by private companies, with zero import duty and no import subsidies.
Singapore
South Korea
South Korea is a country of 51 million and is the second largest market for U.S. rice in Asia. Per capita consumption is estimated at 136 pounds per year but is declining. South Korea imported 152,000 MT of U.S. rice in 2017.
Taiwan
Taiwan has a population of 23.5 million and per capita rice consumption is estimated at 97.9 pounds per year. The U.S. is the largest rice supplier to Taiwan, accounting for about half of their imports. Taiwan has in recent years imported U.S. Calrose, Southern medium grain, long grain and glutinous rice from the U.S.
Turkey

Turkey grows rice; however, it is not enough to satisfy domestic demand which has been increasing over the past several years. Recently, there has been a good deal of uncertainty in the market due to the tense political and economic situation which has led to the rapid depreciation of the Turkish Lira against foreign currencies and an increase in interest rates.
United Kingdom
The United Kingdom is the single largest market for U.S. rice sales in the European Union, mostly importing U.S. long grain rice, as well as some medium grain rice for sushi. In 2017, the UK imported 678,000 MT of rice, with India being the largest single supplier, mostly Basmati rice. The USA is the eighth largest exporter with a 4 percent market share.
West Bank

Recent News

CA rice farmer Charley Mathews at podium during 2025 Japan Rice Seminar & Sac Valley slide — Grower Charley Mathews tells the California rice story

Aug 07, 2025

TOKYO, JAPAN – On August 5, USA Rice hosted a seminar here to educate and strengthen partnerships with nearly 90 of Japan’s rice importers, wholesalers, and retailers. The seminar showcased the high quality, sustainability, and reliability of U.S. rice, with a focus on California’s medium grain Calrose varieties.

Following opening remarks from USDA Foreign Agricultural Service Agricultural Counselor Jeanne Bailey, and Chris Crutchfield, president & CEO of American Commodity Company, Charley Mathews shared detailed information of his fourth-generation family rice farm operations in Marysville, California. Mathews highlighted the importance of water in California as well as the state’s regulatory oversight and the steps the industry has taken to not only meet those requirements, but conserve and sustain the land and wildlife.

Mr. Yoshikazu Goto, president of Nippon Brice of Japan, recounted his experiences and biggest takeaways from the recent reverse trade mission hosted by USA Rice in April (see USA Rice Daily, April 23, 2025). Mr. Takuyu Ajiro, deputy general manager of Overseas Merchandise Inspection Company (OMIC), talked about the comprehensive inspection process to ensure the rice being exported to Japan meets all of the high quality and safety standards of the Ministry of Agriculture, Forestry, and Fisheries (MAFF).

Todd Burich, vice chair of the USA Rice Millers' Association, discussed California’s rice production trends and the outlook for the 2025/26 crop year, reinforcing that the supply in California is not only of high quality but is predicted to have strong yields. Ms. Yumi Kojima, director of USA Rice Japan promotions, concluded the seminar with a rundown of ongoing promotional efforts by USA Rice in the market.

“The Japanese market continues to be a valued partner for the U.S. rice industry,” said Crutchfield, who is also chair of the USA Rice Asia Trade Promotions Committee. “This seminar was an opportunity to not only share the latest updates from our growers and millers, but could not have been better timed on the heels of the recent trade agreement between President Trump and Prime Minister Ishiba as well as the continued high demand in the market.”

Following the seminar, the U.S. Deputy Chief of Mission Aaron Snipe hosted a reception for participants at his official residence. The reception offered a more informal setting for further discussion and networking among U.S. and Japanese rice industry stakeholders and an opportunity to sample the high-quality Calrose rice.

“This event underscores the enduring partnership between the United States and Japan rice industries over the last 30 years,” said Crutchfield. “We look forward to continued collaboration and shared success in the years to come.”

The rice seminar is part of USA Rice’s ongoing promotional efforts in Japan, supported by USDA Regional Agricultural Promotion Program (RAPP) funds, to bring awareness and a better understanding of high-quality Calrose in the top milled rice market for U.S.-grown rice.