International Markets

Market Access & Promotion

Rice is one of the world’s most widely consumed grains and the primary dietary staple for more than half the world’s population.  American rice farmers grow 9 million tons of rice each year, just more than half of which is exported to more than 120 countries. 

The U.S. Department of Agriculture's Market Access Program (MAP), Foreign Market Development (FMD) Program, and Agricultural Trade Promotion Program (ATP) help the rice industry open foreign markets and promote our products abroad, with a proven track record of success in more than 30 overseas markets.  Learn more about our international market promotions below.

International Promotions

Recent News

Sampling US-grown rice at USAR Trade Promotion in Saudi Arabia grocery store
In-store promotions designed to encourage global demand
Apr 21, 2026
WASHINGTON, DC – Last week, the U.S. Department of Agriculture/Foreign Agricultural Service (USDA/FAS) announced a significant new investment aimed at strengthening export opportunities for American agriculture.  Through the America First Trade Promotion Program (AFTPP), a $285 million initiative, USDA/FAS is providing additional support to help U.S. farmers, ranchers, and producers expand their reach in international markets and remain competitive globally.  As part of this effort, USA Rice was awarded $5 million in funding to further its work promoting U.S.-grown rice abroad.

“We thank Secretary Rollins and Under Secretary Luke Lindberg along with the whole team at FAS for their leadership and commitment to enhance international market development programs through the creation of AFTPP,” said USA Rice President & CEO Peter Bachmann.  “At a time when our industry’s economics are upside down and export help is needed, this investment will go a long way to help ensure that U.S. rice producers can continue to build strong relationships with international buyers and find new homes for their sustainably-grown rice.”

USA Rice was one of 55 nonprofit organizations and agricultural cooperatives selected to receive AFTPP funding.

The AFTPP funding serves as an important bridge to additional resources expected under the Working Families Tax Cuts framework, providing timely support for USDA’s long-standing market development programs.  By reinforcing these efforts now, the program helps lay the groundwork for sustained export growth and long-term success for American agriculture.

For more information on USDA's export marketing programs, visit USDA's website and USDA's Foreign Agricultural Service (FAS) website