International Markets

Canada
Canada shares the world’s longest international border with the United States and is a top market for U.S. rice. Canada does not produce any rice. It grows wild rice, which is not a true rice, but the seed of an aquatic grass. The majority of rice on store shelves that is consumed in Canada is grown in the U.S. Essentially, U.S.-grown rice is as local as it gets for Canadians.
Central America
China
“Have you eaten rice yet?” is a common Chinese expression used as a way to say hello. Per capita rice consumption in China is estimated at 221 pounds per year, nearly 10 times U.S. per capita consumption and one of the highest in the world. China is the largest importer of rice, bringing in over 5 million tons annually. The U.S. rice industry has been working for over a decade to gain access to the Chinese market and while progress has been made, we are not yet to the finish line.
Colombia
Rice is a staple in Colombia whose 50 million people have a high domestic consumption level of more than 1.6 million tons per year. Traditional dishes such as Bandeja Paisa (white rice, red beans, ground beef, plantain, sausage, fried pork skin, corn patty, avocado, and a fried egg) can be found on the table year-round.
Cuba
Cuba is a small Caribbean island 93 miles south of Key West, Florida with a population of over 11 million. Once the number one export market for U.S. rice, exports evaporated when the U.S. imposed an embargo against Cuba. Given their large consumption of rice at 190 lbs per capita annually, Cuba remains a large consumer of rice and will be a top market for U.S. rice once again.
Ghana
Haiti
Haiti is a beautiful mountainous country that makes up the Western third of the island once known as Hispaniola, sharing a border with the Dominican Republic. Haitians prefer to eat rice on a daily basis, consuming about 115 lbs annually per capita.
Hong Kong
Hong Kong produces no rice yet eats nearly 100 pounds per capita annually and thus is dependent upon imports. Hong Kong is a truly open market (like the U.S.!) with no quantitative or qualitative restrictions and no tariffs on imported rice.
Iraq
Japan
Japan is the United States’ second largest milled rice export market in terms of volume and first in terms of value. Many rice farmers in California grow varieties such as Koshihikari, Akitakomachi or sweet rice specifically for the Japanese market though the majority of imports are Calrose. Japan has recently subsidized super premium quality rice and rice for feed use for domestic Japanese farmers, resulting in an insufficient supply of reasonably priced rice favored by the foodservice industry. This provides a large opportunity for imported rice, such as U.S. rice.
Jordan
Jordan is the largest single Arab market for U.S. medium grain rice exports and continues to be a growth market. Jordan is one of the four driest countries in the world, making the country heavily reliant on food imports including rice. Rice is a staple and the average yearly consumption is estimated at 53 lbs. per capita, yet the country produces no rice. The most popular national dish, mansaff, uses U.S. medium grain rice.
Mexico
Mexico is the largest export market for U.S. rice and has been for years. In 1994 they entered into the North American Free Trade Agreement with Canada and the United States. Since then Mexico’s economy has grown exponentially. The country currently manages a $2.4 trillion economy, which is 11th largest in the world. Mexico’s population of nearly 125 million people is a critical component of U.S. trade.
Saudi Arabia
Rice is the main dish in Saudi Arabia and is usually served twice daily. Saudi Arabia is the Middle East’s second largest importer of long grain rice; they do not produce rice and thus depend entirely on imports. Rice is imported freely by private companies, with zero import duty and no import subsidies.
Singapore
South Korea
South Korea is a country of 51 million and is the second largest market for U.S. rice in Asia. Per capita consumption is estimated at 136 pounds per year but is declining. South Korea imported 152,000 MT of U.S. rice in 2017.
Taiwan
Taiwan has a population of 23.5 million and per capita rice consumption is estimated at 97.9 pounds per year. The U.S. is the largest rice supplier to Taiwan, accounting for about half of their imports. Taiwan has in recent years imported U.S. Calrose, Southern medium grain, long grain and glutinous rice from the U.S.
Turkey

Turkey grows rice; however, it is not enough to satisfy domestic demand which has been increasing over the past several years. Recently, there has been a good deal of uncertainty in the market due to the tense political and economic situation which has led to the rapid depreciation of the Turkish Lira against foreign currencies and an increase in interest rates.
United Kingdom
The United Kingdom is the single largest market for U.S. rice sales in the European Union, mostly importing U.S. long grain rice, as well as some medium grain rice for sushi. In 2017, the UK imported 678,000 MT of rice, with India being the largest single supplier, mostly Basmati rice. The USA is the eighth largest exporter with a 4 percent market share.
West Bank

Recent News

Pres Bush Sr. Signing NRM Proclamation 1999 — How it started ... with President George H.W. Bush in 1999

Sep 02, 2025

ARLINGTON, VA – September is a time of many beginnings: the start of the new school year, football season kickoff, the return of pumpkin spice and cooler weather, and in the rice industry it is the beginning of National Rice Month (NRM). This year marks the 35th anniversary of the month-long national celebration.

Children across America are headed back to school this September, and healthy school meals are waiting for them! NRM will begin with a special edition of the Schools Think Rice newsletter for K-12 nutrition officials and an eBlast from the School Nutrition Services Dietetic Practice Group (SNS DPG). Both will highlight winning recipes from the recent Rice & Shine school breakfast competition and will link to the new School Nutrition Toolkit. In addition to the targeted outreach, USA Rice is partnering with Project School Nutrition, a consulting supportive service for school nutrition programs, with a year-long rice awareness campaign set to launch in during NRM.

Stepping up for NRM is the USA Rice – Salad Collective partnership that includes three brands – MAD Greens, Snappy Salads, and Tokyo Joe’s – that will share informational emails with their customers. Additionally, Snappy Salads will be releasing their seasonal Harvest Bowl on September 4 and will feature the USA Rice Grown in the USA (GITUSA) badge logo.

The USA Rice roster of social media influencers will promote NRM throughout the month with new recipes and engaging content. FeedFeed, the largest digital and culinary online food community, will feature U.S.-grown rice in a Tuesday Takeover each week in September, while the registered dietitian influencers will remind their followers of the versatility and nutritional power of U.S.-grown rice in campaigns all month long.

Celebrations will also take place with two USA Rice chain partnerships – Rock N’ Roll Sushi and Fuzzy’s Taco Shop. Rock N’ Roll Sushi will be displaying in-store video wall inclusions highlighting domestically grown rice and the farmers behind it. There will also be a spotlight on U.S.-grown rice across their social media platforms on National Fried Rice Day, which takes place on September 20 this year. Fuzzy’s Taco will display the GITUSA badge on their digital menus and put the focus on NRM through a sponsored DoorDash promotion encouraging greater sales of burritos and rice bowls that includes a branded informational bag stuffer with each order.

Rounding out the 2025 NRM calendar is the USA Rice Jasmine Campaign. Consumers and commuters in Boston, Los Angeles, and Washington DC, should keep an eye out for advertisements trumpeting U.S.-grown jasmine rice on digital and public transit ads throughout the month!

The annual NRM Scholarship Video Contest is also currently underway. If you or someone you know has a graduating high school senior in a rice producing state, check out ReelRiceContest.com for more details on how to participate.