International Markets

Market Access & Promotion

Rice is one of the world’s most widely consumed grains and the primary dietary staple for more than half the world’s population.  American rice farmers grow 9 million tons of rice each year, just more than half of which is exported to more than 120 countries. 

The U.S. Department of Agriculture's Market Access Program (MAP), Foreign Market Development (FMD) Program, and Agricultural Trade Promotion Program (ATP) help the rice industry open foreign markets and promote our products abroad, with a proven track record of success in more than 30 overseas markets.  Learn more about our international market promotions below.

International Promotions

Recent News

Jesica Kincaid speaks at Louisiana Global Leadership Exchange
Jesica Kincaid presents on U.S. rice production
Nov 09, 2026

PARIS, FRANCE - USA Rice participated in the first annual Louisiana Global Leadership Exchange here on October 24. Led by Louisiana's elected officials, the Exchange brought the state’s public and private sectors together with decision-makers across Africa and the African diaspora. The City of New Orleans delivered the welcome remarks, and the embassies of Sierra Leone and Liberia presented their national priorities.

Jesica Kincaid, USA Rice consultant for international market development, presented at the event. Kincaid outlined U.S. rice production across the U.S. and in Louisiana and detailed the importance of exports to the industry. She also highlighted recent Africa-focused events hosted by USA Rice, including the September 2025 USA Rice Trade Seminar in Casablanca, Morocco; the invitation of several members of the Ivory Coast’s Groupement Professionnel des Usiniers du Riz (GPUR) to participate in a reverse trade mission to Louisiana and Arkansas in December 2025; and the upcoming visit of several USA Rice staff and members to the Ivory Coast.

“As USA Rice continues to build trade relationships throughout West Africa, the Louisiana Global Leadership Exchange provided a great opportunity to showcase U.S. rice industry’s quality, consistency, and reliability,” Kincaid said. “It was also a valuable chance to highlight our ongoing efforts to strengthen ties between the U.S. and African nations.” 

For more information on USDA's export marketing programs, visit USDA's website and USDA's Foreign Agricultural Service (FAS) website