International Markets

Canada
Canada shares the world’s longest international border with the United States and is a top market for U.S. rice. Canada does not produce any rice. It grows wild rice, which is not a true rice, but the seed of an aquatic grass. The majority of rice on store shelves that is consumed in Canada is grown in the U.S. Essentially, U.S.-grown rice is as local as it gets for Canadians.
Central America
China
“Have you eaten rice yet?” is a common Chinese expression used as a way to say hello. Per capita rice consumption in China is estimated at 221 pounds per year, nearly 10 times U.S. per capita consumption and one of the highest in the world. China is the largest importer of rice, bringing in over 5 million tons annually. The U.S. rice industry has been working for over a decade to gain access to the Chinese market and while progress has been made, we are not yet to the finish line.
Colombia
Rice is a staple in Colombia whose 50 million people have a high domestic consumption level of more than 1.6 million tons per year. Traditional dishes such as Bandeja Paisa (white rice, red beans, ground beef, plantain, sausage, fried pork skin, corn patty, avocado, and a fried egg) can be found on the table year-round.
Cuba
Cuba is a small Caribbean island 93 miles south of Key West, Florida with a population of over 11 million. Once the number one export market for U.S. rice, exports evaporated when the U.S. imposed an embargo against Cuba. Given their large consumption of rice at 190 lbs per capita annually, Cuba remains a large consumer of rice and will be a top market for U.S. rice once again.
Ghana
Haiti
Haiti is a beautiful mountainous country that makes up the Western third of the island once known as Hispaniola, sharing a border with the Dominican Republic. Haitians prefer to eat rice on a daily basis, consuming about 115 lbs annually per capita.
Hong Kong
Hong Kong produces no rice yet eats nearly 100 pounds per capita annually and thus is dependent upon imports. Hong Kong is a truly open market (like the U.S.!) with no quantitative or qualitative restrictions and no tariffs on imported rice.
Iraq
Japan
Japan is the United States’ second largest milled rice export market in terms of volume and first in terms of value. Many rice farmers in California grow varieties such as Koshihikari, Akitakomachi or sweet rice specifically for the Japanese market though the majority of imports are Calrose. Japan has recently subsidized super premium quality rice and rice for feed use for domestic Japanese farmers, resulting in an insufficient supply of reasonably priced rice favored by the foodservice industry. This provides a large opportunity for imported rice, such as U.S. rice.
Jordan
Jordan is the largest single Arab market for U.S. medium grain rice exports and continues to be a growth market. Jordan is one of the four driest countries in the world, making the country heavily reliant on food imports including rice. Rice is a staple and the average yearly consumption is estimated at 53 lbs. per capita, yet the country produces no rice. The most popular national dish, mansaff, uses U.S. medium grain rice.
Mexico
Mexico is the largest export market for U.S. rice and has been for years. In 1994 they entered into the North American Free Trade Agreement with Canada and the United States. Since then Mexico’s economy has grown exponentially. The country currently manages a $2.4 trillion economy, which is 11th largest in the world. Mexico’s population of nearly 125 million people is a critical component of U.S. trade.
Saudi Arabia
Rice is the main dish in Saudi Arabia and is usually served twice daily. Saudi Arabia is the Middle East’s second largest importer of long grain rice; they do not produce rice and thus depend entirely on imports. Rice is imported freely by private companies, with zero import duty and no import subsidies.
Singapore
South Korea
South Korea is a country of 51 million and is the second largest market for U.S. rice in Asia. Per capita consumption is estimated at 136 pounds per year but is declining. South Korea imported 152,000 MT of U.S. rice in 2017.
Taiwan
Taiwan has a population of 23.5 million and per capita rice consumption is estimated at 97.9 pounds per year. The U.S. is the largest rice supplier to Taiwan, accounting for about half of their imports. Taiwan has in recent years imported U.S. Calrose, Southern medium grain, long grain and glutinous rice from the U.S.
Turkey

Turkey grows rice; however, it is not enough to satisfy domestic demand which has been increasing over the past several years. Recently, there has been a good deal of uncertainty in the market due to the tense political and economic situation which has led to the rapid depreciation of the Turkish Lira against foreign currencies and an increase in interest rates.
United Kingdom
The United Kingdom is the single largest market for U.S. rice sales in the European Union, mostly importing U.S. long grain rice, as well as some medium grain rice for sushi. In 2017, the UK imported 678,000 MT of rice, with India being the largest single supplier, mostly Basmati rice. The USA is the eighth largest exporter with a 4 percent market share.
West Bank

Recent News

Sep 25, 2026

LITTLE ROCK, AR & SOUTHWEST LOUISIANA – Last week, USA Rice hosted a delegation of eight South American importers and industry representatives here for a firsthand look at the U.S. rice industry. The delegates hailed from Colombia, Chile, Peru, and Ecuador.

The mission began with an industry dinner in Little Rock where USA Rice members discussed export possibilities, rice varieties, and characteristics preferred by South American consumers. The group then headed south for the remainder of the trip.

The delegation visited Kennedy Rice Mill in Mer Rouge, Louisiana and nearby farmland, learning about specialty and organic rice production, milling, packaging, on-farm storage, and technology. During the field visit, producer Dillion Berglund, showcased his crop of medium grain rice. While in the field, USA Rice Chair John Owen and Dillon’s father, Daniel Bergland, who made the trip up from Texas to help with harvest spoke candidly about the varieties that they grow and the current challenges facing U.S. producers.

The group then traveled to southwest Louisiana to tour the Port of Lake Charles, Farmers Rice Mill, the South Louisiana Rail Facility, and ended the day with a home cooked Cajun meal of chicken cracklins, boudin, and crawfish etouffee with area rice growers, hosted by Julie and Christian Richard at their shop in Kaplan. Delegates gained insight into U.S. milling, quality control, logistics, rail transportation, export markets, and the industry’s efforts to maximize the value of rice and its byproducts.

At the LSU AgCenter Rice Research Station in Crowley, researchers Drs. Adam Famoso and Maria Guadalupe Montiel discussed rice breeding and quality characteristics important to Latin American markets. Delegates also participated in a double-blind evaluation of U.S. and foreign rice varieties, providing valuable feedback on consumer preferences in their home countries.

The trade mission continued with a tour of Supreme Rice Mill where they learned about milling, packaging, parboiling, and export operations, before visiting a local Walmart and Whole Foods to examine how rice varieties are presented to U.S. consumers.

The mission concluded with visits to the International Rice Festival’s (IRF) Annual Rice and Gravy Cookoff in Crowley where the group was welcomed by IRF President Tessa Richard and took pictures with 88th IRF Queen Ansley Dawson and her court. Then they headed to Elkton, LA for the Pine Island Teal Festival where Austin and Philip Bertrand enthusiastically welcomed the group and connected them with local Louisiana farmers, millers, and members of the broader rice community. Both festivals showcased the region’s food, music, and hospitality to complete a full day of rice related celebrations in SWLA.

“It’s always a busy week when we host our international partners, but the opportunity to showcase our growers, millers, merchants and their operations to prospective customers goes a long way in building relationships,” said Kane Webb USA Rice director of grower relations. “We try to show them everything we can during the short time we have them in the area!”

The week-long mission provided South American industry representatives with a comprehensive view of the U.S. rice supply chain while giving U.S. producers, millers, researchers, and exporters an opportunity to better understand the needs and preferences of important international markets.