Market Access & Promotion
Rice is one of the world’s most widely consumed grains and the primary dietary staple for more than half the world’s population. American rice farmers grow 9 million tons of rice each year, just more than half of which is exported to more than 120 countries.
The U.S. Department of Agriculture's Market Access Program (MAP), Foreign Market Development (FMD) Program, and Agricultural Trade Promotion Program (ATP) help the rice industry open foreign markets and promote our products abroad, with a proven track record of success in more than 30 overseas markets. Learn more about our international market promotions below.
International Promotions
Recent News
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USA Rice Trade Mission Strengthens Ties with Jordan, Türkiye, and the West Bank
Sep 03, 2025
Direct interaction with local buyers, government officials, and local FAS posts helps build demand for U.S. rice in the region.
Full story
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Cooking Competition in Central America Combines Talent, Passion, and U.S.-Grown Rice
Aug 28, 2025
The cooking competition created strong buzz on social media driving new consumer awareness of U.S.-origin rice across the region.
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USA Rice Checks In with Nicaragua Market
Aug 28, 2025
Nicaragua produces nearly 70 percent of its rice domestically, relying on imports from the U.S. and South America for the remainder.
Full story